Event lead capture
for marketing teams

Events are the #1 lead generation channel for B2B marketers, but they're also incredibly hard work. From organizing the booth to
co-ordinating your on-site sales team, plus the ever increasing need to demonstrate ROI, it's a never-ending challenge.

When it comes to event lead capture, Integrate Events is with you every step of the way.

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Before the event

Plan your event lead capture process

Create and customise a fully branded event lead capture process that means your events team can collect the key qualifying information you need to take appropriate action after the event, while they talk to leads on the show-floor.

Prepare personalised, tailored follow up emails that will be automatically sent to leads to start the post-event conversation, whilst our integrations ensure your leads flow into your existing systems, without you needing to type up everyone's details.

During the event

Set your events team up
for success

Provide your sales and events team with a universal solution they’ll use at every event - from your biggest trade show to smallest tabletop event. Use the Integrate Events app across tablet and mobile devices, online or offline, so they can collect leads anywhere in the venue - even the coffee queue.

Scan business cards or attendee badges to capture key contact details instantly and automatically start the post-event follow up process from the show-floor.

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After the event

Fast, relevant follow-up

Say goodbye to paper forms and illegible handwriting, stacks of business cards or wading through generic spreadsheets of badge scan data.

View, access and take appropriate action with your leads, immediately. Funnel hot leads straight into your CRM ready for sales follow-up, whilst moving warm leads into your existing marketing workflows.

Data-driven event strategy

Accelerate event revenue

Integrate Events equips your team with the information they need to close deals quickly. By connecting events with your existing systems you can finally measure success, track return on investment and attribute revenue back to your events.

We're changing the way marketers think about events, focusing on qualified leads, accelerated revenue and accurate reporting.

Integrate Events for Marketers

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Set up lead capture forms and integrations

Streamline your event preparation with one tool to use at all your events. Set up your lead capture process ahead of time, without needing to rely on tools and technology like rented badge scanners.

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A lead capture tool for all your events

Create fully branded, customisable lead capture forms, scan event badges and business cards. Ask the questions that matter to your business, so you get the information you need from attendees.

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Connect with your existing technology stack

Automatically sync leads collected at events into your CRM or marketing automation software, so you spend less time typing up leads, and your sales team can follow-up faster.

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Make data-driven decisions on future events

See how your events are going, even when you're not there. Get real-time and post-event data to understand your events performance. Measure event ROI and prove the value of your events.

Integrate Events integrates with the tools you use every day

Manage all your leads in one place. Connect Integrate Events with your existing solutions and integrate event leads into your sales and marketing workflows.

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Customer Success Stories

See how marketing and sales teams use Integrate Events to capture, process and follow-up with leads at events.

Integrate Events is very quick and easy to use, which makes it popular with our sales teams. The marketing team find it easy to customise for each event, which has made it much more effective as a lead capture tool.”
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Fiona Dunford
Marketing Director,
Bureau van Dijk
Integrate Events has meant 99% accurate lead collection at every event, big or small, and put all of our leads in one place, ready for prompt post-event action.”
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Hilary Latham
Head of Marketing Services,
Promega UK
Integrate Events makes it easier for me to keep track of the lead generation process, it makes our sales team look more professional, and makes it easy for me to make sure our reps follow-up promptly after a trade show.”
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Yan Liu
Marketing Communication Specialist,
Bruker Nano Surfaces