Lead retrieval systems are a common addition to trade show packages, provided by event or trade show organisers, for attendees or exhibitors to use. An attendee registers for an event, their registration details go into a database, and then exhibitors use lead retrieval devices to connect to that database, and pull through the registration details of the specific person they’ve spoken to at their booth.
For exhibitors, this means you're relying on the event organiser to collect accurate data from attendees on your behalf. You have no control over the information you receive about each person you speak to, and no way of knowing whether they've changed jobs since registering, or already opted out of follow-up emails.
Wouldn't you get more value out of your events, if you had control over what data you collected from attendees, and could shape your follow-up communications around the conversation you had at the stand, because you were using a system that recorded that, not just pulled through some previously-defined contact details?
Integrate Events provides fully customisable lead capture solution, where you can create a form that asks the questions you want and collects data relevant to your business. It offers a universal solution to use at all your events, to connect your trade shows and events, and join them up with your existing systems.
At events where organisers register attendees and issue badges, badge scanners are a good tool for quickly capturing contact details, the information provided based on what the attendees registered with. But they don't capture the qualifying information that will help exhibitors follow-up after the show - all the context from speaking with the prospect at your booth. With Integrate Events, you can do lead retrieval - and so much more.
Our open API means Integrate Events can integrate with many of the most popular lead retrieval providers, with more being added all the time. This means you can use the Integrate Events app on your stand without hiring badge scanners.
Scan event badges and business cards, or create complete fully branded, customisable forms, and upload lists of existing contacts to use as an attendee list.
Add key qualifying information to your lead data based on the conversation at your booth, so you get more than just their contact details.
A lead capture process to use at all your events - not just your biggest trade shows. Integrate Events can be used in the same way to bring visibility and measurability to your small tabletop events.
Send follow-up emails in hours rather than weeks, with links to relevant collateral and next steps.
Automatically sync data from the trade show floor into your existing technology stack, and save huge amounts of time manually typing up your business cards.
Use Integrate Events at every stage of your events, from pre-event planning and preparation, to post-event analysis and reporting.
The Integrate Events dashboard is where marketing and sales teams design and build custom lead capture forms for their events. You can create fully branded lead forms, and capture data in different ways: scanning business cards, integrating with badge scanners, and manual form filling. Use different forms at each event, or one standard form for every event you exhibit at.
Sales and events teams use the Integrate Events app to capture leads on the trade show stand. Edit leads to add qualifying information in addition to basic contact information, and rank or score leads so your hottest leads receive prioritised follow-up.
No more long delays, waiting for someone to finish typing up all your business cards. Integrate Integrate Events with your CRM or Marketing Automation systems so you can follow-up with hot leads quickly, and feed event leads into your existing sales and marketing campaigns. Use the Integrate Events dashboard to view event statistics, such as total number of leads collected, or leads collected by each rep.
Benefit from increased visibility into the activity of your events teams. Use data from the Integrate Events app to calculate return on investment from trade shows and events, and use that data to shape your future events strategy.
Learn how sales and marketing teams use Integrate Events to streamline their event lead capture process and accelerate revenue from events.
Integrate Events is very quick and easy to use, which makes it popular with our sales teams. The marketing team find it easy to customise for each event, which has made it much more effective as a lead capture tool.”
The software is simple, effective and easy to use. Exactly what we wanted from Integrate Events. New features have been added since we started using the software which shows Integrate Events is constantly improving.”
The beauty of Integrate Events is its simplicity at every stage, from the initial set up of event forms, integration with back end CRM systems, and capturing data at events. With Integrate Events, you take a picture of the business card and it feeds directly into Salesforce.”
Learn how sales and marketing teams get the most from their events.