Lead capture at events is broken. 64% of marketers rely on trade shows as a source of new business leads and opportunities, but their lead capture processes change from one event to the next:
All of these processes are disconnected from the tools and technology their sales and marketing teams use every day, to nurture and follow-up with leads. The result? Lots of manual data entry, slow follow-up, and missed sales opportunities.
It's time to re-think the way you capture leads at events, and look for a lead capture tool that's specially designed with exhibitors in mind. You want to capture good quality leads from all your events, and integrate them with your existing systems, to make it quick and easy to follow-up with new leads.
Integrate Events provides a universal lead capture solution to use at all your events, to bring events out of their silo and connect them with your existing marketing and sales processes.
Scan event badges and business cards, or create complete fully branded, customisable forms, and upload lists of existing contacts to use as an attendee list.
Customise the design of your form, the questions you ask and the way your team collects leads.
Send follow-up emails in hours rather than weeks, with links to relevant collateral and next steps.
Automatically sync data from the trade show floor into your existing technology stack, and save huge amounts of time manually typing up your business cards.
A lead capture process to use at all your events - not just your biggest trade shows. Integrate Events can be used in the same way to bring visibility and measurability to your small tabletop events.
Track and measure the results from each event via the dashboard.
Use Integrate Events at every stage of your events, from planning and preparation before the event, to post-show analysis and reporting.
Marketing and sales teams use the Integrate Events dashboard to design and build custom lead capture forms for their events. Create fully branded lead forms, and capture data in different ways: scanning business cards, integrating with badge scanners, and manual form filling. Use different forms at each event, or one standard form for every event you exhibit at.
Sales and events teams use the Integrate Events app at all their events (not just the big ones), to capture leads on the trade show stand. Edit leads to add qualifying information in addition to basic contact information, and rank or score leads so your hottest leads receive prioritised follow-up.
Integrate the Integrate Events app with your CRM or Marketing Automation systems so you can follow-up with hot leads quickly, and feed event leads into your existing sales and marketing campaigns. Use the Integrate Events dashboard to view event statistics, such as total number of leads collected, or leads collected by each rep.
Benefit from increased visibility into the activity of your events teams. Use data from the Integrate Events app to calculate return on investment from trade shows and events, and use that data to shape your future events strategy.
Learn how sales and marketing teams use Integrate Events to streamline their event lead capture process and accelerate revenue from events.
The beauty of Integrate Events is its simplicity at every stage, from the initial set up of event forms, integration with back end CRM systems, and capturing data at events. With Integrate Events, you take a picture of the business card and it feeds directly into Salesforce.”
Integrate Events is very quick and easy to use, which makes it popular with our sales teams. The marketing team find it easy to customise for each event, which has made it much more effective as a lead capture tool.”
Integrate Events speeds up the event lead capture process. We are now able to follow up on hot event leads quickly to nurture relationships and close new deals.”
A selection of resources to help sales and marketing teams get the most from their events