Events are a crucial part of Carestream's marketing. Their global teams exhibit at over 100 events every year, so it's important that they can demonstrate the value of their events.
Integrate Events connects with Salesforce. When a Carestream rep collects a lead at an event, that lead flows straight into Salesforce, ready for follow-up without any additional data entry.
Carestream use Integrate Events at all its global and local events. Wherever someone is in the world, they have a standard format for collecting leads, improving data quality and consistency.
Trade shows represent a big part of our marketing budget, so we need to be able to show the return on investment. Integrate Events helps us see which shows we should return to next year, and just as importantly the shows we shouldn't go back to.Watch video