Your guide to Integrate Events: Why B2B Marketing & Sales team use it and why

About Integrate Events

Event Lead Capture for B2B Marketers. Integrate Events turns real-time conversations into qualified leads and accelerated revenue, by connecting events with your marketing stack.

Who are we?

Akkroo was acquired by Integrate in 2019, and operates as the Integrate EMEA office. We’re at the forefront of event lead capture, replacing outdated, manual methods: business cards, paper forms and rented scanners.

Working at the intersection of events and MarTech, Integrate Events is the bridge between the physical and the digital, empowering you, the exhibitor, to take control of the process at every event, big or small.

Use Integrate Events to capture higher quality leads on the show floor, by collecting accurate contact details plus important contextual information. Event Qualified Leads go straight into your marketing and sales systems, ready for timely, relevant follow-up, enabling a streamlined post-event process.

Integrate Events is a powerful lead capture solution, but it’s not an all-in-one platform. We’ve built integrations with the most popular CRM and Marketing Automation tools, finally aligning events with your MarTech stack.

We’re changing the way people think about events. It’s time for exhibitors to take the lead.

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Our journey

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2019

  • Akkroo is acquired by Integrate, the global leader in B2B demand orchestration.
  • By joining forces, we believe we will be providing Marketers with the most complete, powerful approach to unifying all top-of-funnel B2B marketing efforts, and further strengthening the ability to truly connect events with bottom-of-funnel results.
Image of the Akkroo team meeting

2018

  • Akkroo raises series A funding round with Conviction Investment Partners
  • Akkroo launches new native apps for Android and iOS
  • Team grows to 47 people
  • October saw our busiest ever month for business card scanning - over 15,000
Image of the Akkroo team in our Brixton office

2017

  • Akkroo team grows to 30 people
  • Akkroo hires first remote team members in the USA
  • Team moves into new offices in Brixton, south London
  • 5 million leads collected with Akkroo!
Photo of the Akkroo team outdoors

2016

  • Akkroo raises seed funding round
  • Akkroo launches business card scan functionality
  • Akkroo launches first badge scan integrations
A photo of the team working in the office

2015

  • Team grows to 10 people
  • Akkroo narrows focus to solve Event Lead Capture challenge for B2B organisations
  • Akkroo launches native iOS app
  • 1 million leads collected with Akkroo!
Akkroo logo 2014

2014

  • First version of the Akkroo team values is created
Photo of London

2013

  • Akkroo founded
  • Akkroo raises seed funding round
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Our Customers

We help the world’s leading businesses maximize their return on exhibiting at trade shows and events.

Integrate Events has allowed us to drastically improve the quality of leads we collect at events and has enabled our sales team and others to just have better quality conversations with potential customers at events.”
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Rachel Moore
International Events Manager,
Instructure
The beauty of Integrate Events is its simplicity at every stage, from the initial set up of event forms, integration with back end CRM systems, and capturing data at events. With Integrate Events, you take a picture of the business card and it feeds directly into Salesforce.”
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Dan Banderet
Event Marketing Manager,
Sans EMEA
Integrate Events has meant 99% accurate lead collection at every event, big or small, and put all of our leads in one place, ready for prompt post-event action.”
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Hilary Latham
Head of Marketing Services,
Promega UK

Integrate Events values

We have five core shared across our UK and US offices. These are regularly reviewed, and most recently updated mid-2019 to reflect the shared culture of our US and UK teams.

We hope that you recognise these values in your relationship with Integrate Events. They're ingrained in our team's personalities, and support us on our company mission, which is to enable businesses to get maximum value from their events, by transforming the way they capture, process and follow-up with leads from events.

Our mission is to enable businesses to get maximum value from their events, by transforming the way they capture, process and follow-up with leads from events.
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  • Performance

    We’re empowered to be the CEO of our own role, take accountability and make well-thought-out decisions.

  • Happiness

    We are committed to delivering happiness to our customers and our colleagues, and helping each other.

  • Innovation

    We’re doing things differently here at Integrate Events, and innovation is at the core of everything we do.

  • Radical Candor

    We all care deeply about the work we do. Honest, open communication is essential for collaboration.

  • Trust

    Trust is at the heart of everything we do.

Where we work

The Akkroo HQ / Integrate EMEA office is in Brixton, London. We have a bright, open-plan office with fully-equipped kitchen area. Combined with our Integrate US offices (in Phoenix and Boston), we’re a team of 250+ dedicated and highly ambitious individuals.

Meet the Integrate Events team

Our fantastic team is headquartered in the heart of vibrant London, however we have team mates spread across the globe. Integrate Events is led by our two experienced founders, Chris Wickson and Andy Higgs.

We’re a fast-growing, smart, fun technology business with a great product, solving a fantastic problem and we’re looking for talented, motivated, business-minded people to join our team across the world.

If you think you’d fit in here, talk to us or see our list of vacancies.

See open positions